Webmasters Tips
How Search Engines work?
Search Engines use automated software programmes (called
spiders or robots) that crawl the web looking for webpages
and related information.
These spiders find and classify websites
and keep references to these indexed in its search engine databases.
And when you search for information
using a search engine, it will look through its database and display all
the matching ones.
How Search
Engines find websites on the web?
The spiders while crawling the web look for links within websites. It
goes from one link to another visiting several/many websites on and on.
From each of these sites, it collects or updates the information
relevant to the website. The crawlers will locate your website soon or
later, but one can never say when.
Alternatively, the presence of a new
website can be told to the crawler by submitting details of the website
to the search engine. Once submitted to a search engine, its crawler
will visit your site and collect the necessary information.
How the Search
Engines store this information?
The information that is relevant to accessing a website is classified
and indexed in a database. This is constantly updated to include
information on new sites, to take care of changes in existing websites
and to remove from its list dead websites.
How Search
Engines respond to search request?
The Search Engines have a software program that can sort through
information on millions of websites that it has indexed in its database,
find the matching ones and display it in a sequence such that the most
relevant ones appear in the beginning. All this in a flash.
How different
Search Engines give different results?
Search Engines slightly differ in the way they collect, store and
display information. The number of websites indexed in its database can
also vary. In addition, the search engines have different criteria for
sequencing/ranking the websites. All these add on to give different
results on different search engines.
How to submit
to Search Engines?
One needs to submit the details of your website as required by the
search engine through its 'add a site or suggest a site' facility.
Usually for submitting a website to search engines, one needs to just
give the website address. The crawler does the rest by visiting your
website and collecting all the relevant information it needs for listing
and ranking.
How many pages
of the website to submit?
Usually one does not need to submit all the pages of the website. The
crawlers of search engines usually locate inside pages through links.
And directories normally do not list individual pages of the website.
However, if yours is website that has sections or sub-sections in it
that are important and unique, then its best to submit these
individually separately.
How Search
Engines sequence/rank websites?
(Frequency, Location, Number of Links, Meta Tags)
When the search engine presents its
results, the most relevant one are displayed in the beginning of the
list.
The search engine determines this by
looking for keywords that repeat themselves within the web document. The
assumption being the frequency of the keyword determines its
importance/relation to the topic of the website.
They also see if these keyword appear in
the title of the web page and in the beginning of the body text. The
assumption being that the keywords located in these important prominent
places would be more relevant to the subject of the website.
Some search engines give importance to the number of links on a given
page or to the number of links that are pointing towards it. The
assumption again being - more the number of links the more comprehensive
and important the website is.
Few search engines pick up information
provided as keywords and description from the meta tags on your website.
This is off course verified for its use in the inside contents of your
website.
How to make the
website Search Engine savvy friendly?
Internet users use a word or a phrase as keywords to search for
information on the web. This means that you need to identify the most
important words and phrases associated with identifying locating a
website like yours. Once a list is made, it is essential that these are
integrated in the title, listed as keywords in the meta tags, included
in the description and comes as part the initial body text of the
website. And then just hope the search engines will be able to pick up
these as the proper keywords connected with locating and ranking your
website.
How to submit
to Directories?
One needs to submit the details of your website as required by the
directory through its 'add a site or suggest a site' facility. Usually
in a directory, one needs to first locate the relevant category suitable
for the subject of your website and submit the details of your site
under this category. After submission, the details of your website will
remain in queue until it is reviewed by an editor. Just hope the editor
likes your website and feels that it is important. Usually a site with
good content, design and purpose will find its way into getting reviewed
and listed in directories. But there is no way to ensure a listing. The
only choice is to submit again after a period of time. If you can make
improvements, it will help for sure.
How many pages
of the website to submit?
Directories normally do not list individual pages of the website.
However, if yours is website that has sections or sub-sections in it
that are important and unique, then its best to submit these
individually separately.
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